Agel Langgeng

Agel Langgeng was established in Bekasi in 1991. Our first product, Relaxa Candy, was launched in 1993.  Not only did Relaxa become the first fragrant candy introduced to the market, but Agel also birthed an entirely new category and continues to be the market leader ever since.  The increasing sales of Relaxa drove Agel to open a new factory in Pasuruan, East Java, to focus on the production and supply for the eastern Indonesia region.

Supported by high-tech machinery from Europe and Japan in producing high-quality products for our consumers, Agel's success story in launching new categories did not end there. Following this accomplishment came Gingerbon in 1998, the modern ginger candy which created its category; Espresso, the first coffee candy with centerfill in 2004; Bontea Green, the first green tea candy with lemon centerfill in 2008.  In 2010, Agel started to produce Kapal Api Candy; a candy based upon our best-selling coffee.

In 2011, Agel penetrated the biscuit market with Oatbits; oat biscuits with fruit bits.  Recently, Agel launched Delbi’s Kopyor, biscuits made of kopyor coconut.

With its rapid growth, Agel has become one of the largest confectionary producers in Indonesia. 

 

GALLERY

Espresso Candy

Espresso Candy

For young, modern, trendy, and sociable teenagers, Espresso offers a new sensation in consuming coffee candy. Espresso is a centerfilled (milk, chocolate, banana or espresso flavored) coffee candy.

Espresso Candy
Espresso Candy

For young, modern, trendy, and sociable teenagers, Espresso offers a new sensation in consuming coffee candy. Espresso is a centerfilled (milk, chocolate, banana or espresso flavored) coffee candy.

Gingerbon

Gingerbon

Gingerbon is a soft Ginger candy made from Zingiber Officinale(Tim says – what is that?) that is known to ease nausea and colds. Gingerbon is processed hygienically using modern technology to get all the benefits of ginger. 

It has 2 variants: Original Ginger and Peanut Butter Ginger.
Gingerbon
Gingerbon

Gingerbon is a soft Ginger candy made from Zingiber Officinale(Tim says – what is that?) that is known to ease nausea and colds. Gingerbon is processed hygienically using modern technology to get all the benefits of ginger. 

It has 2 variants: Original Ginger and Peanut Butter Ginger.
Say

Say

Say is a heart shaped mint candy in various berry flavors with writable packaging for fun, creative, and energetic young teenagers. Refresh and express yourself by writing your feelings in its packaging.

Say has one fresh variant: Red Berry Mint.
Say
Say

Say is a heart shaped mint candy in various berry flavors with writable packaging for fun, creative, and energetic young teenagers. Refresh and express yourself by writing your feelings in its packaging.

Say has one fresh variant: Red Berry Mint.
Bontea Green

Bontea Green

Bontea is a perfect combination of 100% of the finest green tea and natural fruits, reserved for those who are seeking a healthy yet pleasurable centerfilled candy.

It has 3 variants: Original Green, Lemon, and Green Apple.

 

Bontea Green
Bontea Green

Bontea is a perfect combination of 100% of the finest green tea and natural fruits, reserved for those who are seeking a healthy yet pleasurable centerfilled candy.

It has 3 variants: Original Green, Lemon, and Green Apple.

 

Relaxa

Relaxa

As Indonesia’s number 1 mint fragrance candy, Relaxa is very famous for its tagline: “Permen wangi ya Relaxa”.  For  active, outgoing young teenagers, Relaxa is the fragrant Freshness Activator that sparks their senses.

Relaxa has 4 fresh variants: Barley Mint, Grape Mint, Orange Mint, and Cherry Mint
Relaxa
Relaxa

As Indonesia’s number 1 mint fragrance candy, Relaxa is very famous for its tagline: “Permen wangi ya Relaxa”.  For  active, outgoing young teenagers, Relaxa is the fragrant Freshness Activator that sparks their senses.

Relaxa has 4 fresh variants: Barley Mint, Grape Mint, Orange Mint, and Cherry Mint
Permen Kapal Api

Permen Kapal Api

Kapal Api Coffee candy is made from selected high quality coffee beans and processed by the most modern machinery which is dedicated to produce a perfect blend of coffee with great aroma and special taste. It is a coffee candy created to be as special as the famous Kapal Api coffee.

 

Permen Kapal Api
Permen Kapal Api

Kapal Api Coffee candy is made from selected high quality coffee beans and processed by the most modern machinery which is dedicated to produce a perfect blend of coffee with great aroma and special taste. It is a coffee candy created to be as special as the famous Kapal Api coffee.

 

Delby's Kopyor

Delby's Kopyor

Indulge yourself with the delicious kopyor coconut flavor and aroma from Delbi’s Kopyor biscuit. Delbi’s Kopyor is also supplemented with extra calcium that is good for your bones and teeth.

Delby's Kopyor
Delby's Kopyor

Indulge yourself with the delicious kopyor coconut flavor and aroma from Delbi’s Kopyor biscuit. Delbi’s Kopyor is also supplemented with extra calcium that is good for your bones and teeth.

Oatbits

Oatbits

For today’s adult, Oatbits is a highly nutritious oat cookie comprised of real fruit and/or vegetables. It is Healthy and and tasty and has also become a part of a modern healthy lifestyle. Try 3 delicious variants: Raisin, Strawberry Yoghurt, and Vita Fruit.

Oatbits
Oatbits

For today’s adult, Oatbits is a highly nutritious oat cookie comprised of real fruit and/or vegetables. It is Healthy and and tasty and has also become a part of a modern healthy lifestyle. Try 3 delicious variants: Raisin, Strawberry Yoghurt, and Vita Fruit.

Agel Langgeng

AWARDS

Superbrand

Superbrand Certificate for Relaxa 2012

Superbrand
Superbrand
Superbrand Certificate for Relaxa 2012
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Top Brand Relaxa 2011

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Top Brand Relaxa 2011
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Top Brand Relaxa 2010

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Top Brand Relaxa 2010
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Marketeers Youth Brand 2010

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Marketeers Youth Brand 2010
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Top Brand Relaxa 2009

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Top Brand Relaxa 2009
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Top Brand Relaxa 2008

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Top Brand Relaxa 2008
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Top Brand Relaxa 2007

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Top Brand Relaxa 2007